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This site states the following, "For the very latest offers and deals on house insurance from Zurich Click Here." We observed that the web site said " Get a free quote on your house and home insurance today." It also stated " Zurch Buildings and Contents Insurance Cover. Save money with Zurichs contents and building insurance. Buy both types of cover and youll save even more. Get a quote now and see what you could save. Zurich cut your home contents insurance costs - not your cover. Take a look and see how comprehensive our policies are then get a quote to see how much you could save." The header had zurich as the highest ranking keyword. It was followed by house, insurance, and deals which isn't as ranked as highly as zurich. The next words the site uses is contents. buildings was also included and will not be seen by web engines.